The geographic barrier consists in establishing a virtual circular zone around the merchant.
The merchant can therefore create a “geofence” of a particular radius around his business. he can then create a campaign that is triggered when the member crosses the geographic barrier. This campaign can then trigger a multitude of actions like sending an email to the member, adding a coupon for the member and even sending a cellphone notification.
The member can receive an advanced notification on his phone inviting him to visit you and benefit from a promotion.
Very few businesses use this advanced technology. It will make your business standout in a way and fashion not used by most of your competitors.